A shop selling only in-store moved online without losing its identity or paying platform fees. In the first year, total revenue grew 40%.
The shop sold exclusively from its physical location. Locals knew it well, but customers increasingly asked about nationwide shipping and online ordering. A first attempt with Shopify didn't work: platform fees ate into the margin, the generic theme made the brand feel like any other store, and the checkout experience didn't match the artisan, local character of the products. For a small business, platform fees and losing control over brand image were incompatible with its positioning. On top of that, there was no stock sync between the physical store and a potential online channel, which had already caused incidents with occasional phone orders.
We built a bespoke ecommerce with Next.js, Supabase and Stripe. Rich product pages (story of the product, maker, origin), persistent cart, optimised checkout, Stripe payment gateway with card and local payment methods, real-time stock sync with the physical store, in-house admin panel for product and order management, and integration with shipping providers for automatic labels and tracking. Custom visual design to reinforce the artisan identity: serif typography, considered product photography, warm microcopy. SEO focused on local and long-tail searches (product + origin), Product + Offer + LocalBusiness schema and rich results in Google. Zero platform fees — only payment-gateway cost.
Números concretos después de la implementación. Medidos sobre un periodo de 3 meses posterior al despliegue.
+40%
total revenue (new online channel)
0
platform fees
65%
orders from outside the local area
Herramientas probadas, fiables y sin vendor lock-in. Integraciones limpias que escalan con tu negocio.
Analizamos tu caso sin compromiso y te decimos si la automatización tiene sentido para ti — con números, no con humo.
Caso de uso basado en implementaciones reales. Los datos han sido adaptados para proteger la privacidad del cliente.
