A fashion shop with 800 clients in its database wasn't doing anything with them. Now it has a WhatsApp loyalty programme that segments, communicates and drives repeat sales without intervention.
The shop has 800 registered clients in its POS system but does nothing with the data. No newsletter, no loyalty programme — clients only return when they walk past the window. Sales are announced with a physical sign. New collections are posted on Instagram but only reach 5% of followers. The owner doesn't know who her best clients are. She tried email marketing but got 18% open rates and gave up.
We exported the POS client database to Airtable and enriched it with purchase data: last visit, average ticket, purchase frequency and preferred categories. We created an automatic WhatsApp loyalty programme with smart segmentation. Messages are sent by rules: personalised welcome after first purchase, birthday discount 3 days before, early sale access for VIP clients (top 20% by spend), 'it's been 3 months' reminder with a 10% incentive, and new collection notifications segmented by style. All automatic, no manual work.
Números concretos después de la implementación. Medidos sobre un periodo de 3 meses posterior al despliegue.
+25%
repeat customers in 3 months
+18%
average ticket from segmented upselling
95%
open rate (vs 18% from email)
Herramientas probadas, fiables y sin vendor lock-in. Integraciones limpias que escalan con tu negocio.
Analizamos tu caso sin compromiso y te decimos si la automatización tiene sentido para ti — con números, no con humo.
Caso de uso basado en implementaciones reales. Los datos han sido adaptados para proteger la privacidad del cliente.
