A renovation company on the Costa Brava embedded an AI chatbot on its site that qualifies visitors, filters out-of-scope enquiries and captures leads 24/7. Web enquiries grew 45% and the sales rep only sees the ones that fit.
The company's website attracted visitors interested in renovations, but most left without making contact. Visitors wanted to know whether the company did their type of work (bathrooms, kitchens, full renovations, restoration) before picking up the phone, and the site didn't make it clear. The sales team spent much of the day filtering enquiries that didn't fit: budgets that were too small, locations outside their service area, or jobs they didn't take on. And outside working hours — exactly when people browse from home in the evening or at the weekend — nobody was there to answer the form, so those leads went cold by Monday.
We integrated an AI chatbot as a floating widget on the existing WordPress site, trained on the full business catalogue: types of work they take on, service areas, indicative minimum budget, working process and project portfolio. When a visitor opens the chat, the bot explains what they do, shows real portfolio examples and asks the key qualifying questions: type of work, location, approximate budget and timeframe. If the visitor fits, the bot collects contact details and the sales rep receives an email with the full lead summary. If they don't fit (out of service area or too low a budget), the bot lets them know politely without generating a false enquiry. It runs 24/7 and in several languages — useful for foreign clients with second homes on the Costa Brava.
Números concretos después de la implementación. Medidos sobre un periodo de 3 meses posterior al despliegue.
+45%
web enquiries vs form only
60%
of conversations end as qualified leads
30%
of leads arrive between 8pm and 9am
-50%
sales rep time filtering enquiries
Herramientas probadas, fiables y sin vendor lock-in. Integraciones limpias que escalan con tu negocio.
Analizamos tu caso sin compromiso y te decimos si la automatización tiene sentido para ti — con números, no con humo.
Caso de uso basado en implementaciones reales. Los datos han sido adaptados para proteger la privacidad del cliente.
